Ever wondered why some video on YouTube rank better than others? You can certainly start with basic SEO (Search Engine Optimization). Put you preferred keyword in the title, description and tags early and often. Remember that the search engine within YouTube, and other search engines like Google that may rank your video in their regular SERP* listing, cannot spider the context within your video. Instead they make use of all the available textual information to determine their listing rank along with several other factors.
One obvious goal is to get traffic to your monetized site. Since YouTube uses the first few lines as an excerpt when showing your description, place your domain above the description i.e.
http://www.myurl.com
I really love getting my videos ranked on YouTube because I get a ton of traffic from it. Watch to see why.
This will not only display your URL but the user can also click the URL without having to click the (more info) link.
Jeff Johnson, a marketer we will be profiling later, has also offered other prevailing factors that affect your videos ability to rank better in his blog post YouTube Ranking Optimization
We did some research and found a site that offers a DVD package: You Tube Secret Weapon We have not tested the content presented within this product, but we will soon. Not to get off topic, but any product directly promoted by Brad Fallon (co-founder of StomperNet) must be GOLD. Here’s his testimonial video: Brad Fallon Testimonial Video and here’s their promotional video: YouTube Ranking Optimization
*Search Engine Results Page
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February 5th, 2009 at 8:46 am
Interesting post. Will take a note of this.
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February 5th, 2009 at 5:35 pm
Great.. We will certainly do some research into SEO Traffic Spider and post what we find.