Split testing is just about the most important task you can do to increase your sales. How would you know if your copy, images, price, headlines or overall offer is good or bad. There is no ”across the board” good conversion rate. One particular site you have may top out at 1% conversion, while another site in a another niche may convert like crazy at 4% – 8%. Your conversion rate can only increase if you test.
There are several products that allow you to test one supposition against another. Split Testing Pro: The AB Split Testing Authority, is a testing script endorsed by Andy Jenkins. He is the co-founder of StomperNet, one of the most successful internet marketing companies around.
Lets break it down and tell you what it does. First off it installs in under a minute and immediately allows you to start testing. You then upload multiple variations of the same page to your server, then paste a snippet of script onto your download/ thank you page. It pretty much takes over from there. Your site remains 100% SEO friendly, so dont worry about throwing off the search engines. You have absolute control over the length of time that the test runs, and over time the software automatically displays the highest converting test page.
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