The Black Book Project™

1. Guarantees: What works best 30, 60 and 90 days? One increased sales by 5.6% and more importantly reduced returns by over 38%
2. Post Sale Auto Responder Series: discover two simple messages that you can send out to your customers after they’ve already bought that were reduced return rate by 17% and increase your testimonials by as much as 300%.
3. Order form side bar:  Can you guess what simple text you can place alongside your order form that will increase your conversion rates 28% – 30%. and reduce cart abandonment rates by as much as 50%
   
4. Payment and security: This one tactic of placing a small piece of code just above your order form can increase your conversions by 12% overnight.
   
5. Seals & Insignias: Find out which security seals insignias increase conversions by around 13% . You’ll be surprised to find out which ones they were and even more surprised to find out which ones they were not.
   
6. Guarantees: What simple tactic makes your guarantee leap off the page insuring your customer will feel more confident doing business with you. This will increase conversions by around 8% and could be done in 30 seconds.
   
7. Order Form Trick: This simple order form trick has been used by the direct mail  business for years but overlooked by 90% of Web sellers. Be careful not to over use it.  Just a touch will increases conversions by 28%.
   
8. If They Can’t Read It They Can’t Buy It: What font out performs every other font in the body.  There is a 31% -36% readability advantage for using this one over (Times Roman, Georgia, etc.). Keep in mind that an increase in readability does not necessarily mean an increase in conversion.  If you have a bad message more readable could actually produce a drop in sales.
   
9. Best Headline Colors: One color headlines out perform any other color headline by 28% conservatively. Can you guess what it is? I’ll even give you the color code.
   
10. Best Headline Fonts: Tip: Using quotations with this font out performs any other font in headlines by about 17%.
    
11. Johnson Boxes for Testimonials: Putting testimonials in this color Johnson boxes gives a conversions a boost of 11-16%.
    
12. Headlines on Testimonials: If you use this color headline on your testimonial it should increase conversions up to 34%.  Most people will only read the headline so you can take a sentence out of the testimonial or simply summarize it.
    
13. Negative Headlines and Images vs. Positive Headlines and images: Which one wins by about 20% of the tim. Is it attacking someone’s fear or solidifying their dreams.
    
14. Drop Cap Letters: Drop cap letters will increase readership by up to 40%. But used incorrectly they can TANK your response rate. What is the secret?
    
15. What Color Backgrounds Are The Best: This color triggers the brain to trust.  One shade actually gives an average of a 31% conversion increase. Again, I’ll give you the color code.
    
16. 3 Best Headlines: What are the three best classic headlines. Tip: One outperforms all others by about 44%.
    
17. Pre-Headline: “What two words are proven to draw in your readers like flies. Increasing readership by 21-34%
    
18. Testimonial Placement.:  Adding one testimonial here added 19% to conversions instantly.
    
19. The Big Opt-In Secret: We received 16% more opt-ins when these where added directly under the opt in box.
    
20. How many pixels wide should your message be: Just a 40 pixel difference increased scroll rate by about 24%.
    
21. Colored scroll bars: This color scroll bar increases scroll rate by 8-16%. I’ll even throw in the code  as a bonus.
    
22. Where to place the opt-in box: We got a 77% increase in opt-ins  when we “borrowed” one sites style and placement. Guess who?
    
23. Live Chat: When does chat work? Not all the time, but when it does it can increase sales by 40% or more. I’ll tell you when.
    
24. The Missing Johnson Box: One simple Johnson box that 99% of marketers leave off will almost certainly increase your sales by  25%.
    
25. Top of The Cart Images: One image we found increases sales 20-27% and reduced cart abandonment about the same. Discover what it is here.
    
26. Audio: This one is tricky. It can increase sales 50% or more or totally destroy them. The message is key and you will never guess the one that wins in a million years.
    
27. Get More Testimonials: This simple framing change will skyrocket your testimonials and the will be better than ever too. Ours went up by 800% by using this simple tactic.
    
28. Payment Plans: Does offering a payment plan increases conversion? Yes by 22-38% or so but this one trick will make the plan 3x as effective and you get all your money up front. Wanna know why?
    
29. Price Points : Prices ending in this one simple digit gives a 13% sales increase on average. Even against slightly lower prices.
    
30. Signature one the page: A mere 1.5% sales increase was recorded by adding a signature at the bottom of the page.  But when we added a signature here we saw sales skyrocket by19%.
    
31. When to Ask People to Buy: Offering “call to action” opportunities in this one place should easily give you a 31% sales boost. Tip: It’s not at the bottom.
    
32. Special Pricing Font: This font effect on your price will typically produce a 14%-16% sales increase.
    
33. Phone Number: This simple addition will add 30% to your sales automatically if you do this.
    
34. Domain Names That Convert Best: Reduce your advertising cost by 40% -90% while watching your sales boost by as much as 50% using this new domain strategy..
    
35. Print Ad Response: How to get 100% opt-in rate for every print ad you ever run. Works for Craig’s List too.
    
36. Declined orders: 34% of all online orders decline on the first attempt. Do this one simple thing and watch your declined orders drop by half overnight.
    
37. Riding on your competitors backs: This ‘brand” marketing strategy will increase your sales in highly competitive markets, drop you ad costs buy up to half and improve your reputation in the market.
    
38. Amazing Buy Buttons: What color buy button and button text produces 58% higher buy button clicks and increases conversion by 14%-21%

PLUS: 5 More Tests TOO Good To Even Hint At

Take a look at his “Magic Buy Button”

Heres a quick test:

The answer is at the bottom of 43SplitTests.com