Copywriting…. not too many other thing are as important on a website as the copy on the page. That’s why we felt like an entire category was needed to house all of the resources we have collected. We will follow this post with many others on copywriting. For now we will take a look at one of the greats in the copywriting arena, Clayton Makepeace.
Now before we get into who Clayton Makepeace is we feel like you need to know that, just like in every industry, there are two types of “copywriting experts”. Those that make money writing articles or sales letters that seem good to the other managers or writers in their field. They typically work for big firms and do fairly well. These people will have you believe that copywriting is nothing more than words on a page, and as long as you spell out the advantages and features of what your selling, that people will buy what your selling. The second type of experts are those that make their living working one on one with their clients and truly know the physiological tactics behind truly powerful copy! These type of people have studied the “trigger words/ phrases” to use to draw their prospects in and almost force them to take action.
Clayton Makepeace is one of those select few that really get it and have the numbers to back it up. He has been responsible for creating over $2 MILLION new subscribers for one client, which produced a 3,700% ROI on the clients investment. Or the health newsletter and nutritional supplement clients that attributes his copy to generating over $1 BILLION in sales revenue. You can see what Michael Fortin has to say about Clayton
This guy is not some guru that you can just place an order and get your article in 24 hours. By his companies own admission, they decline 100 proposals for every 1 client they choose to take on board. Need a few testimonials?
Now can you afford him @ $5,000 an hour? For some yes, for some no. If you answer is yes email him at consulting@responseink.com or contact Jackie at 1-800-827-0940. If you are like most, the answer is no and you should pick up his incredible books and information packages. Here is his blog where you can pick up TONS of FREE information: MakepeaceTotalPackage.com
He also offers plenty of other resources listed here:
Clayton Makepeace.
How to Build a Six-Figure Copywriting Business:
Attract New Copywriting Gigs as Easy as Bees to Honey
Command the Same Royalties as the Big Guns With Far Less Writing Experience …
Keep Clients Coming Back to You Over and Over Again – Even if Your First Assignment Was a Bomb
Double Your Freelance Writing Income – By Producing Up To Twice As Many Projects In the Same Amount of Time …
Establish a Deeper, More Rewarding Relationship with Your Clients – This Secret is Nearly Guaranteed to Push Your Freelance Income Into the Stratosphere …
Get the Very Best, Highest Paying Clients Lined Up to Beg for a Coveted Spot on Your Very Full Dance Card!
6 Figure Copywriting continues…
Power Marketing Summit:
- The whole eleven-disc DVD set – an entire lifetime’s worth of copywriting and marketing know-how distilled into 16 riveting hours…
- The massive 616 page full-color syllabus containing every slide Clayton presented and plenty of room to make notes …
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The entire PowerPoint presentation on CD … The Power Marketing Summit Goodie Bag stuffed with over $2,500 worth of FREE response-rocketing bonus gifts. Powerful Marketing Summit continues…
Confessions of the Info-Marketing Superstars:
- You get instantly downloadable MP3 recordings to all NINE calls – nine full hours of money-making expertise — so you can easily go back and listen to them…
- You get full, unedited PDF transcripts of each and every call so you can flip through and refer back to them.
You get a CD-ROM containing all 9 calls in MP3 format – so you can burn audio CD’s, and listen to them on your iPod or computer – whenever and wherever you like!
You get EIGHT MORE instantly downloadable volumes to rocket your career – an additional $392 value — FREE Marketing Superstars continues…
Electrify Your Ads Squeeze:
Why most businesses on the Internet bore their prospects to death – and why that’s good news for you!
- One of the hidden reasons why publications like People Magazine and The National Enquirer sell millions of copies each week (and how you can leverage the same “secret” power they use) …
- Over 1500 stunningly effective words and phrases you can use to better market any product or service … PLUS, how to quickly become the “coolest” person in your market – so much so that your visitors will want to buy your stuff just to get closer to you (this gives you an almost “cult-like” following that causes customers to hang onto your every word – and almost automatically buy any other product you ever create!) Electrify Your Ads coninues…
Clayton Makepece The Total Copyrighting Package
Update 03/18/09: The Secret Of How To Sell Everything
Whats been useful to you? Tell us about them here or post a comment below.
