The Black Book Project™

Matt Cutts joined Google as a software engineer in January 2000. He’s currently the head of Google’s Webspam team.

Before Google, he worked on my Ph.D. in computer graphics at the University of North Carolina at Chapel Hill and has an M.S. from UNC-Chapel Hill, and B.S. degrees in both mathematics and computer science from the University of Kentucky.

He wrote the first version of SafeSearch, which is Google’s family filter, and has worked on search quality and webspam at Google for the last several years.

Matt Cutts from the Web Spam team at Google showcases the good and the bad of WordPress as seen through the eyes of Google, including basics on how Google search works and how you can boost your blog’s results in Google searches. One of the most IMPORTANT items he touches on is the AdSense Tag… Using this tag will tell Google what content to view in order to serve Google ads. This is important to place the code below above and below your content so your AdSense ads are as targeted as possible. See 36:00 of the video below. The code goes as follows:

<!– google_ad_section_start –!>

“content that you want AdSense to look at for displaying AdSense Ads”

<!– google_ad_section_start –!>

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Nanacast.com: The Ultimate Pricing Shopping Cart. Automate delivery of digital and physical products, services, premium rss or podcasts, including on demand print and shipment! Automate your own affiliate program, manage affiliate brokers, automate affiliate bonus offer delivery, customize promotions with coupons and more! They offer almost too much to list.

”Nanacast: The Ultimate...“ Continues

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BigPrism.com has come out with a great script that creates a Dynamic Countdown Timer. Not only does it create the countdown timer dynamically on the page Here is a demo. They have set the countdown time to 1 minute and 20 seconds, but it can be set to up to one year.

Also they have set the resetting delay to 40 seconds just for testing purposes. The resetting delay is a time variable which the visitor will see the second box (blue outlined box in this demo) when the time is over. If time is over try reloading this page – during 40 seconds you will still see the blue box. It can be set to up to three months. Well, if you see the blue box below, reload this page so it will be changed to red box with timer counting down in it. ”Dynamic Countdown Timer“ Continues

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Andrew X and Steven Lee Jones have released their new Niche Socializer software to rave reviews. This software lets even novices create profitable social networking sites on their own, with all the bells and whistles (and attractive presentation) of established sites like Facebook.

Not long ago, Niche Socializer’s creators faced a challenge common to many Internet marketers. They saw the tremendous profit potential of social marketing (that is, marketing to people in social networks), but they hit road blocks when they tried to do it.

Says Steven Lee Jones, “We saw the profit potential, but it was like driving in a busy city where all you find are one-way streets. We couldn’t get where we wanted to go, which was to tap the huge potential of social networks without being so constrained that we couldn’t market effectively.”

The biggest source of constraint was the set of requirements from established social networking sites. Sites like Facebook have moved to become more marketer-friendly, but they set the rules, and can change them.

”Niche Socializer“ Continues

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Speed PPC or Speed Pay Per Click is software that will not only make your life easier by building you PPC Campaign for you but it will also up your Quality Score and drop you cost per click…. How? It takes you list of keywords and a few ad templates and pastes your keywords into the ad templates so every ad so each ad is targeted to each specific search term. Now that may not seem like too much until the next aspect of the program.

SpeedPPC allows you to dynamically insert the keywords into your sales page and will create a individual sales page for every keyword in your list. On top of that is links every individual ad with its own sales page. Google and all other PPC search engines LOVE IT when an advertiser creates a TARGETED page for every keyword. They reward you with a higher Quality Score, a lower CPC,  you will inherently get a higher CTR (Click Thru Rate) and most importantly you will see conversions skyrocket!

Lets go through the process: ”SpeedPPC – PPC...“ Continues

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